Advanced Topics Series In Marketing Stops Twice In Vernon

Writer: Tim W. McAlavy, (806) 746-4051, email: t-mcalavy@tamu.edu
Contact: Stan Bevers, (940) 552-9941, email: s-bevers@tamu.edu

VERNON – Economists, financial experts, and marketing consultants will help producers formulate an effective
wheat marketing plan Feb. 6-7, 2003, and teach an advanced technical analysis course March 20-21, 2003, at
Texas A&M’s Agricultural Research and Extension Center here.

Both courses are part of Texas Cooperative Extension’s Advanced Topics Series in agricultural marketing; a slate
of 10, two-day workshops offered this year at several locations statewide.

The Vernon wheat marketing and technical analysis courses will run from 9 a.m. to 4 p.m each day, noted Stan
Bevers, associate professor of ag economics and ag economist-management at Vernon.

“Our wheat course will cover market fundamentals, technical signals, seasonal trends in cash, basis, and wheat
contracts,” Bevers said. “We will also discuss different marketing strategies for pre- and post-harvest marketing.
The objective is for every participant to go home with a written marketing plan.

“We will teach these courses at a highly applied level, using a combination of lectures, small group work and
interaction, and simulation exercises. It will be similar to our popular Master Marketer training.”

Mark Waller, professor of ag economics and Extension economist in grain marketing and policy in College
Station, and Bevers are the course instructors.

“Our technical analysis course is designed to help producers fine-tune their marketing plans,” Bevers said. “This
curriculum will cover the use of bar charts, chart patterns and formations, moving averages, overbought and
oversold indicators, and other marketing tools.”

Alan Brugler, ag marketing consultant and president of Brugler Marketing and Management, LLC, Omaha,
Nebraska, is the featured speaker for the advanced technical analysis course.

Registration costs $150 per person for each advanced marketing course, and includes materials, refreshments and
lunch. Pre-registration is required. The deadline for pre-registration is one week prior to each course, Bevers noted.

Partial funding for Texas A&M’s Advanced Topic Series in ag marketing is provided by the Southern Region Risk
Management Education Center. The series is also underwritten by the sponsors of the Master Marketer Educational
System, including: Texas Wheat Producers Board, Texas Corn Producers Board, Texas Farm Bureau, State Cotton
Support Committee and the Houston Livestock Show & Rodeo.

For more information, contact Bevers at (940) 552-9941 or your local county Extension office.